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What is Marketing Attribution: Why You Should Care & How it Works

01:05:00

Nov 17, 2021 09:43 AM

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Speakers

Drew Smith
Director, Revenue Operations @Directive
Drew started working with marketing attribution 4 years ago and helped start the first agency partnership with Bizible. Since then, Drew has worked in more than 60 different instances of attribution including Bizible, Full Circle, Terminus Hub (formerly BrightFunnel), and others, and has seen the good, the bad and the ugly of attribution.